Welcome to Blu Jeans! We are a brand dedicated to increasing body positivity by making custom fitted jeans for women of all shapes and sizes.

Our Mission Statement

We have noticed that it is very difficult for young women to find a pair of jeans that fits just right. Jeans are often too long, short, tight, loose, or just downright uncomfortable to wear. We’ve all been there, deferring to our favorite leggings instead of throwing on a good pair of denim. We want jeans to make a comeback. We want to make them easier to shop for. And we want to provide high quality jeans for young women of all sizes.

By providing custom fitting jeans to girls and women across America, we hope to build a brand of jeans that saves us time and helps us feel good in who we are and what we’re wearing.